Navigation

About Elle R Cosmétiques


A native of Sherrington, Quebec, Benoit Lussier was a representative of a major cosmetic broker with pharmacies. Audacious and creative, Benoit Lussier noticed several opportunities in the service offered to estheticians, and more widely, in the world of pharmacy cosmetics. The desire to start a business to meet these needs finally materialized in June 2013, when founded Elle R Cosmétiques with the support of two valuable partners, Patrick Lapointe and Annie Roy.

Thanks to his knowledge of the cosmetics and pharmaceutical industries, Benoit Lussier has succeeded in securing a choice position in a competitive environment. Indeed, from the outset, he quickly convinced large pharmacy chains to follow him in his wildest plans. Since the early days of Elle R Cosmétiques, he has worked as much on product and business development as on marketing. Always up to date with international beauty trends, Benoit Lussier has traveled to the largest beauty salons and shows, in order to find the next Elle R Cosmétiques hit product, and above all, to offer new and innovative products to the Quebec and Canadian markets.

About Elle R Cosmétiques